Are AI UGC ads allowed on Facebook and Instagram?

Yes, Meta allows AI-generated ad creative and is building its own AI ad tools. Keep claims truthful and follow Meta's disclosure guidance for AI-generated media where it applies.

What format should Meta UGC ads be?

Vertical 9:16 for Reels and most placements, 12-20 seconds, hook first. UGC CoPilot exports in that format by default.

Can one ad run on both Meta and TikTok?

Yes - the vertical video files work across TikTok, Reels and the Feed, so a single UGC ad can be tested on both platforms.

Use case · Meta

AI UGC ads for Meta (Facebook & Instagram)

UGC is the creative that converts on Meta - Facebook and Instagram Reels reward the same native, creator-style video that works on TikTok. UGC CoPilot generates Meta-ready UGC ads from a product link: an AI presenter with your real product, a hook-led script, and a natural voice, exported vertical for Reels and the Feed.

Make an ad for $2.90 See pricing

Creative is the lever on Meta

With Advantage+ and broad targeting doing more of the audience work, the creative is where you actually win or lose on Meta. The account that feeds the system more distinct, high-quality UGC angles finds winners faster and fights fatigue better.

That makes cheap, fast creative production a direct performance advantage - not a nice-to-have.

From product link to Meta-ready ad

Paste the product URL and get a finished vertical UGC video with captions and music, sized for Reels and the Feed. Duplicate it with a new hook to build a testing set, and upload them in Meta Ads Manager like any other creative.

Because each variation is a render rather than a shoot, you can keep a fresh supply of creative going into testing every week.

What you get, free to see

Product research and angle
Hooks and a hook-led script
AI presenter holding your real product
Native voice in your market's language
Vertical 9:16 export with captions and music

Frequently asked questions

Are AI UGC ads allowed on Facebook and Instagram?: Yes, Meta allows AI-generated ad creative and is building its own AI ad tools. Keep claims truthful and follow Meta's disclosure guidance for AI-generated media where it applies.
What format should Meta UGC ads be?: Vertical 9:16 for Reels and most placements, 12-20 seconds, hook first. UGC CoPilot exports in that format by default.
Can one ad run on both Meta and TikTok?: Yes - the vertical video files work across TikTok, Reels and the Feed, so a single UGC ad can be tested on both platforms.

Make your first Meta ad

Paste a product link. Everything up to the finished video is free to see. Pay $2.90 only when you want it filmed.

Start free